What are the Cons?
Here are some reasons that this advertising medium might not be a good fit for your marketing campaign:
- You don't want more customers.
- You don't like success.
- You aren't accustomed to customers who say "Yes".
- Your company is Privately Held (as in, you like to keep your company "Hidden")
Seriously, though:
- Our campaigns are more suited to targeting the end users instead of the service providers.
- We are usually unable to target a specific job title within companies.
- The campaign relies on the "business card army". People like Bill Gates don't join the army. In other words, we can only target the potential clients of business people willing to have discrete advertising on the back of their business cards. (e.g Realtors, Baby Sitters, Electricians, Photographers, Bankers, Web Site Designers, Mechanics, etc.)
- We can't guarantee that every single business card ad will be viewed. However, I can't think of any ad that is guaranteed to be seen by all.
Important Reminder: You may be thinking, why would I want to be on the back of the business card of a 13 year old babysitter? What is she going to buy? If you are thinking like that, then you are thinking wrong. You are not targeting the babysitter with your ads. You are targeting PARENTS. The same applies to all of our campaigns. We don't target Realtors, we target home buyers. We don't target mechanics, we target people with cars.
Tell us your hopes and fears:
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