Automatic Word of Mouth

[Automatic Word of Mouth] occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities. Practices that amplify word of mouth activity include:



  • Giving advocates information that they can share.
  • Using advertising or publicity designed to create buzz or start a conversation
  • Identifying and reaching out to influential individuals and communities


Taken from - Word of Mouth 101 - www.womma.org

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